Alireza Eltefati Work Background

Founder
----------------
Founder
----------------
Founder
----------------
Founder
----------------
Founder
----------------
Founder
----------------
Founder
----------------
Founder
----------------
Founder
----------------
50+

Years of Experience

10+

1,000 troops

16+

Successful Project

Work Experience
June 2023 / November 2023

1. June 2023 / November 2023: Apairon / Executive Director / Tehran, Iran

Recruitment of professional Sales & Marketing team from Aesthetic sector.
Preparation of company chart. Recruitment of HR employee in aim to help me to have more professional sales people.
Start-up of visiting Aesthetic KOLs by myself and convincing them to join Fusion Mesotherapy for Webinars & Workshops. Realizing the first workshop in Mashhad with more than 75 doctors, after 3 years with Dr. Iman Abbassi as Master trainer.
Having more than 12 bi-monthly webinars with Dr. Fatemeh Khansari. Convincing major KOLs as Dr. Khodadadi, Dr. Abbassi, Dr. Rah Anjam, Dr. Froozesh, Dr. Abdi,… to support us with webinars & workshops.
Preparation of the first big workshop in Dubai with Dr. Khodadadi & Dr. Abbassi which has been canceled 2 weeks ago in November 2023.

Successful launching of Ekseption Spanish facial brand from HB Aesthetic group with more than 150 beauty therapists. Negotiating with some of major facial master trainers to become our ambassadors to be trained and to organize workshops.
Briefing & reports to the CEO: Ms. Narges Mohamadi.

Work Experience
November2020 / May2023

2. November2020 / May2023: Ziba Royan Liyan / Executive Director / Tehran, Iran

Successful launching of Amutiya: The best Iranian locally produced Make-up brand. Negotiation and start-up with Roja Shop & Meysam Atr Perfumery chain stores + all major key accounts in all provinces. Choosing 2 Ambassadors for the brand: Ms. Laleh Eskandari: Iranian Actress as cultural representative and Ms. Maryam Raouf: Make-up Artist and beauty salon owner as Make-up expert. Participation into the Iran Beauty exhibition in April 2023. Participating to Bologna Cosmoprof Exhibition in March 2023.
Briefing & reports to the CEO: Mr. Nikvan Azimi.

Work Experience
May 2018 / October 2020

3. May 2018 / October 2020: NAOS (Bioderma) / Key Account Manager / Tehran, Iran

Start-up of Key Account Division of Bioderma at NAOS French office in Iran. Improving 67% sales of Bioderma Key Accounts. Improving all aspects of Marketing in different areas and obtaining excellent results. Participating to the EADV with more than 30 Iranian Dermatologists.
Briefing & reports to the Commercial Director: Dr. Babak Saadati

Work Experience
October 2017 / April 2018

4. October 2017 / April 2018: Lyan Capital / Cosmetics Business Unit Head / Tehran, Iran

Launching of Miyo: Mass Market Polish Make-up brand. Good launch success with a weak stock. Negotiation with many province sub-distributors. Participation into the Iran Beauty exhibition in April 2018. Successful animation & promotion done for Miyo brand in Tehran.
Re-negotiation with 3 Skin Care & 1 Make-up brand about having better Exw prices and A&P budget. Preparation of a local production Skin & Hair Care brand project, which has not been finalized.
Briefing & reports to the CEO: Mr. Mohammad-Reza Abdollahi.

Work Experience
June 2014 / June 2017

5. June 2014 / June 2017: MAAHTAB KISH / Strategy & Planning Director / Tehran, Iran

Launching of Aderma: the 3rd Medical brand from Pierre Fabre Laboratoires in February 2017. (PFDC Country Manager in Iran) Award of Best Launching Event of 2017. Modernising the Infrastructure of Maahtab Kish Co. Creating new website in Persian for Maahtab Kish company. Becoming the N 1 of Medical Prescription in Iran. Realizing the best Dermatologists Medical & Pleasure trips to European countries: France, Spain, Italy, Czech Republic, Morocco, … To EADV, World Congress and IMCAS. Traveling with more than 200 Iranian Best Dermatologists from all over Iran provinces.
Improving 85% turnover of Pierre Fabre Laboratoires brands in 2015 versus 2014 & 25% in 2016 versus 2015.
Launch of Rene Furterer (Luxury Hair Care Specialist brand from Pierre Fabre Laboratoires).
Relaunching of Comfort Zone brand in Drugstores & Beauty Salon Professional Channel, with a big success: in less than 9 months 500% of growth in the turnover. Selective image after 1 year of focus (August 2014-August 2015).
Relaunching of Payot brand in Perfumery shops & Drugstores: 280% of growth in 6 months even with lack of stock.
Relaunching of Marilou Bio brand: Organic Mass-Market brand in Drugstores & Beauty shops: 408% of growth after 1 full year.
Business Development with new brands as SVR (Top 5 of Dermo-Cosmetic International brands) & POLAAR (French Selective brand in Marionnaud Perfumery Chain).
Briefing & reports to the CEO: Mr. Mohammad-Reza Bahiraei.

Work Experience
January 2010 / May 2014

6. January 2010 / May 2014: MAHAN QESHM HOLDING / Business Development Director / Tehran, Iran

Business Development with Ms. Sahar Jamali: Deputy Chairman. Managing Mahan Magazine: a strategically tool for the brands. Managing Marketing team: recruiting & follow-up of Brand Managers, TMR, & Training. Launching events: Loewe, Bvlgari & Major Ceremonies during the year, as Parfums de Marlys Anniversary in Tehran. Hiland Perfumery Chain & Hiland Elite concept & ideas.
Briefing & reports to the CEO: Mr. Hamid-Reza Banaei.

Work Experience
June 2008 / November 2009

7. June 2008 / November 2009: PRESTIGE QESHM / Sales Director / Tehran, Iran

 Creating a strong sales team to increase the turnover. Changing the mentality of shop owners with open shelves. Creation of 1st Duty Free Perfumery at IKIA Tehran Airport with Farin Parvaz Company. Entering in the international flights of Mahan Air (Iranian Air line). Preparation of SAFIR Perfumery Chain Concept.
Briefing & reports to the CEO living in Dubai & Paris: Dr. Samir Goshayeshi.

Work Experience
September 2007 / May 2008

8. September 2007 / May 2008: NATURE & DECOUVERTES / Shop Director / Paris, France

Director of one of the biggest stores of Nature & Découvertes. Managing a big team of sales persons & section managers. Preparing the success of the most important period of the year (Christmas). Satisfying each customer. Developing the new loyalty customer card.

Work Experience
December 2003 / August 2007

9. December 2003 / August 2007: SEPHORA / Head of Sales / Paris, France

Participation in the opening & the success of a flagship, as Fragrances Manager in the most competitive area in Paris (Boulevard Haussmann). Our store became 2 consecutive years the best store in France. Responsible for 40% of turnover from the point of sale. Short period of presence in Champs-Elysee & Rivoli Flagships, as reinforcement Manager. Negotiation with selective sales representative for exclusive challenges. Daily turnover targets, Partner targets, Sephora brand targets. Recruitment of new Specialists & Beauty Advisers. Director during the reconstruction of Chaussee dAntin shop, from January to May 2007.

Work Experience
January 03 / November 03

10. January 03 / November 03: KSI COSMETIQUES / Sales Manager / Paris, France

Training and Animation of more than 120 sales persons to launch selective perfumes in France. Working with the most famous brands in Paris. Producing short & long objectives for all stores during launch of perfumes. The launch of female Hugo Boss (Intense) at the Sephora Champs-Elysées and Rivoli in Paris. 180 bottles sold per day in 2 flagships.

Work Experience
September / December 02

11. September / December 02: INTER-PARFUMS & FARKISH / Business Development Manager / Paris, France & Tehran, Iran

Success of big sales goals for the lines Bazar : 162 packages sold for the launch (+35%).
Training and Animation in 53 retail outlets: 34 in Tehran, 12 in Tabriz, 5 in Isfahan, and 2 in the Kish island (GWP, Sampling). Trade Marketing Management.
Producing reports of outlets visited, taking digital photos of the windows and shelves.
Briefing & reports to the Middle-East Export Manager in Paris: Mr. Olivier Demaison.

Work Experience
June / August 02

12. June / August 02: FARKISH / Marketing & Training Manager / Tehran, Iran

Training done for all marketing people. Training done for all sales persons at perfumes shops in the famous VOZARA street in Tehran. Changing the mentality of final consumers regarding their buying habits. Creating Open Shelves at Traditional Perfumeries.
Producing reports of outlets visited, taking digital photos of improved windows and shelves. Briefing & reports directly to the CEO: Mr. Kiumars Ghassemi.

Work Experience
April / August 2000

13. April / August 2000: GRUPO HEVIGE / Marketing Trainee / Barcelona, Spain

Training done for all marketing people. Training done for all sales persons at perfumes shops in the famous VOZARA street in Tehran. Changing the mentality of final consumers regarding their buying habits. Creating Open Shelves at Traditional Perfumeries.
Producing reports of outlets visited, taking digital photos of improved windows and shelves. Briefing & reports directly to the CEO: Mr. Kiumars Ghassemi.

021-258028
سبدخرید

سبدخرید شما خالی است!